When it comes to marketing metrics that matter to your execs, expect to report on data that deals with the total cost of marketing, salaries, overhead, revenue, and customer acquisitions. This guide will walk you through the six critical marketing metrics your boss actually wants to know.

This is what you'll learn

  • What the Metrics Are

At first glance, it's acronym soup. But, wait until you fully understand their definitions.

  • How To Calculate the Metrics

Don't let a little math scare you. We've got you covered with easy-to-understand calculations.

  • Why They Matter

How the metrics impact your marketing and lead generation efforts.

Download your copy to learn... and, impress your boss now.

It’s completely free!